| Phase | Summary | Activities / Progress | Start date | End date |
| Phase 1 | Introduction of the campaign | | 09 March 2021 | 30 April 2022 |
| Phase 2 | Development of campaign materials, launch article, enhance public profile | | 01 May 2022 | 30 June 2022 |
| Phase 3 | Publication of the website, more articles, branch engagements, mobilisation, persuasion, negotiation | | 01 July 2022 | 31 October 2022 |
| Phase 4 | Consolidation | | 01 November 2022 | 18 December 2022 |
| Phase 5 | Implementation of commitments | | 20 December 2022 | 31 May 2025 |
| Phase 6 | Continuation of implementation until end of term, or resignation if targets not met within timelines | | 01 June 2025 | 16 December 2027 |
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